Richard Branson’s High-flying Autobiography: Many Success Stories, Few Success Secrets
January 16, 2012 by Matthew Bond · Leave a Comment
Appearing recently at a TED (Technology, Entertainment and Design) conference, Virgin Group founder and CEO Richard Branson sits hunched modestly in his chair, legs crossed, fingers knitted around his knees. The posture is not that of the powerful, self-assured tycoon, but of the beta male signaling submissiveness. Thereby reduced in size, Branson chuckles a lot and tells stories on himself — how Mates, his condom brand, failed and how he is now godfather to one of the results; how Virgin Brides went under when he couldn’t find any customers; how he can never remember the difference between net and gross; how he once tried on Goldie Hawn’s huge diamond ring and had to have it cut off his finger when it got stuck.